TAXIECO and Presto Partner to Power Smart Mobility with Loyalty Rewards Innovation in Southeast Asia

New Drive-to-Earn program brings together AI fleet tech and Malaysia’s largest loyalty redemption ecosystem to reshape urban transport 

KUALA LUMPUR, 18 June 2025 – Presto, Malaysia's first and largest loyalty e-commerce aggregator under the PUC Berhad Group, is proud to announce a strategic partnership with TAXIECO New World Limited (“TAXIECO”), a Hong Kong-based smart fleet management technology company. This partnership introduces TAXIECO’s smart mobility solutions to the Malaysian market and beyond, with the aim to revolutionize the region’s mobility landscape by integrating AIoT-powered fleet technologies with Malaysia’s largest loyalty redemption ecosystem. The partnership reinforces both parties’ commitment to advancing digitalisation and sustainability across Southeast Asia’s transport and logistics sectors.

Under this partnership, Presto has been appointed as the preferred distributor of TAXIECO’s products and services in Malaysia. Leveraging Presto’s deep market penetration, extensive merchant partnership, and consumer networks of over 12 million members, the company will support TAXIECO’s entry into Malaysia through its proprietary technologies such as the T-Box, a device that enables real-time fleet tracking, driver behaviour analytics, and comprehensive operational optimisation.  

To further drive innovation and user engagement, both companies will co-develop a Drive-to-Earn rewards program within the Presto app. Through this program, users who demonstrate safe and efficient driving habits will be rewarded with loyalty points sponsored by TAXIECO, gamifying responsible mobility. With close to 30 million registered motor vehicles in Malaysia, this initiative is poised to benefit millions of drivers by creating meaningful incentives for safer, smarter driving habits. This marks the first-of-its-kind in Malaysia – uniting mobility and loyalty in a single, gamified digital ecosystem.  

The partnership will also enable Presto members to directly subscribe to TAXIECO’s services through the platform. In support of a seamless digital transaction experience, Presto Pay (the fintech arm of Presto) will support digital transaction enablement and settlement through its existing payment infrastructure and ecosystem. TAXIECO will also work with Pictureworks, an associate company of PUC Berhad, to promote its solutions in other countries where Pictureworks maintains a strong regional presence. 

Beyond market expansion, the partnership is also aimed at fostering mutual knowledge sharing and technological innovation. Both parties intend to explore the application of Internet of Things (IoT) and fintech solutions in future smart city projects, with the objective of enhancing urban living standards and offering scalable, sustainable solutions for next-generation communities. 

Founder and Chief Executive Officer of TAXIECO, Mr. C S Lau and Chief Executive Officer of Presto, Ms. Prawn Cheng at MOU signing ceremony.

Ms. Prawn Cheng, Chief Executive Officer of Presto commented, “This partnership with TAXIECO marks a significant step forward in our ambition to grow within the digital mobility space. With TAXIECO’s cutting-edge fleet technology and our robust loyalty infrastructure, we are excited to launch programs like Drive-to-Earn that deliver tangible value to consumers, while contributing to safer, greener urban transportation.” 

Mr. C S Lau, Founder and Chief Executive Officer of TAXIECO, added, “We are excited to embark on this journey with Presto and PUC to expand our smart mobility solutions into Malaysia. With PUC and Presto’s strong digital ecosystem and market expertise, this partnership gives us the strategic advantage needed to grow in this region while supporting a shared vision of digital innovation and sustainable development.”  

This partnership marks a powerful convergence of mobility innovation and digital loyalty, reinforcing both companies’ commitment to smart city development, environmental sustainability, and cross-industry innovation. Together, TAXIECO and Presto are set to redefine how consumers and businesses experience mobility – one smart, rewarding journey at a time.  

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About TAXIECO

TAXIECO is a leading smart logistics technology company focused on reinventing supply chain ecosystems through cutting-edge AI, IoT, and blockchain technologies. The company serves over 200 corporate clients globally across multiple industries.